ProCare Medical Equipment

ProCare Medical Equipment is an Idaho‑based healthcare company established in 2001 and built on a simple belief: when people feel cared for internally, they care more deeply for others.

The DME world is fast‑paced, complex, and demanding every single day. At ProCare, leadership recognizes that reality and is intentional about creating connection, support, and balance so employees never feel like they’re carrying that pressure alone. Our culture feels like family—and that sense of belonging is something our team often describes as hard to define but easy to feel. There’s a kind of magic that happens when people are trusted, supported, and genuinely cared for while doing meaningful work.

Every ProCare employee' s personal “why” has something in common. Behind every piece of equipment is a real person—a patient, a family, a story—and that shared understanding shapes how we work, lead, and serve. Even in a demanding industry, our people stay grounded in compassion, customer service, and purpose.

Employee engagement at ProCare is consistent and authentic. Leaders connect with team members through daily huddles, weekly one‑on‑one meetings, an open‑door policy, informal conversations, and team‑building activities. Ideas are welcomed from all employees, and leadership actively engages in turning those ideas into action. Our servant‑leadership approach builds trust, encourages accountability, and ensures employees feel seen and supported through both successes and challenges.

Recognition is woven into the fabric of our culture. Team members celebrate one another through peer‑driven kudos cards, company‑wide shout‑outs on a dedicated “Compliments and Shoutouts” team channel. Each month, employees nominate and vote for a G.O.A.T. (Greatest of All Time), honoring a peer who best embodies ProCare’s values. The award—complete with a gift card, designated GOAT parking, a custom ProCare GOAT Mafia shirt as well as a public celebration—adds fun, pride, and genuine appreciation to the workplace. A culture committee further supports engagement by creating moments that bring people together and strengthen connection, including a monthly employee appreciation breakfast that is cooked by co-workers, including the owner!

ProCare is also dynamic in the healthcare market, continuously adapting to support our team, our partners, and the communities we serve. We have implemented dedicated programs such as a VA Department to support community veterans, and a social media marketing department that not only highlights our culture and employee engagement, but also educates skilled nursing facilities, hospice partners, and the broader community on equipment updates and contract changes as Medicare and Medicaid reimbursement evolves.

Beyond our walls, ProCare actively supports community partners by sponsoring golf tournaments, leadership conferences, and healthcare tradeshows—investing in relationships, education, and long‑term collaboration across the healthcare landscape.

Growth and development remain a cornerstone of our employee experience. ProCare prioritizes internal promotions, cross‑training, leadership development, mentoring, and clear career paths. Every department participates in AI training to support innovation and continuous improvement, and leaders actively support learning on the job so employees feel confident, capable, and empowered.

What truly sets ProCare apart is how we care for people—internally and externally—in an industry that demands a lot. Employees feel connected, trusted, and proud of the work they do. At ProCare, culture isn’t a program or a buzzword—it’s the way we lead, the way we serve, and the way we make sure our people always feel supported while doing work that matters.